BATMAN LEGO MOVIE MOVIESHARE TRIAL

As the short documentary points out, if you look carefully there are loads of references to fans and the history made by them in The Lego movie. It lead to a massive amount of brick films being made by fans and started a community for it online. At one point Lego tried to squash the fan-made brick films legally but then backed down, and thank goodness they did. In short, it talks about how before large film studios even started to make Lego films like Bionicles and Jack Stone, you had fans creating their own stop motion films on YouTube called 'brick films.' Then larger studio's start to attempt to make Lego films as well with the first film being 'Jack Stone' from 2001 and later on films like the Bionicle, StarWars, and Batman series. A great example of the effect fans have had on the film is a Ted-talk delivered in video format by Vox Media and Alexander Panzer (click here to watch the short video). The Deadpool fans freaked out and it overwhelmed Fox (studios) and Fox basically had to green-light the movie.'Īnother example depicting the hidden potential behind this strategy is by showing how it shaped and benefited The Lego Movie. it leaked accidentally onto the Internet. So the studio granted us a small amount of money to make a test footage. 'It leaked online and Deadpool fans went nuts for it.

BATMAN LEGO MOVIE MOVIESHARE TRIAL

According to Ryan, someone leaked footage of a test trial scene for Deadpool, fans got a hold of it, and liking what they saw just 'went nuts for it.' In Ryan's own words, That's what happened with Deadpool, according to and an interview between Ryan Reynolds and Jimmy Fallon (view 1 minute clip here). For a film studio, it has the potential to excite fans so much that they could act as a part of your marketing campaign (more so then they usually do) through social media. The level of excitement becomes intoxicating for everyone they tell and for Marcel and I to keep working on the project. This results in a version of the film that we know fans want to see since they've helped to write it.When they see we've included their ideas, they become enthusiastic and start telling everyone about it. We pitch our highly specific ideas to the global fan-base and they provide feedback on them.

Which means why don't you just ask them, 'Hey! this is what we are thinking, what do you think?' That's what we've done with our' Q&A' section on our website. However, they do have some idea of what they want to see when it comes to their beloved series, and they are your target audience. Yes, fans don't always know what they want or understand the film making process from pre-production to post-production. We included the fans in the making of the project. Something our website, Deadpool, and The Lego Movie share is partially what makes us unique in the film industry. 'The Deadpool fans freaked out and it overwhelmed Fox, and Fox bascially had to green-light the movie.' - Ryan Reynolds on The Tonight Show With Jimmy Fallon.

Batman lego movie movieshare